If a website is a window to your business, the same can be said for your email newsletter. Here's a more detailed exploration of some of the top features: Long story short, you can move your potential customers through a buyer's journey and maintain strong communication throughout.Īt the end of the day, these cost-effective tools remind you that there's a human behind every inbox and then offer you every tool you need to interact with those people in a human way. You can do A/B testing to see what type of emails your customers prefer, segregate customers into different subgroups, gain insight into where your subscribers are located in the world, and so much more.

The inbox is a fantastic opportunity for your company to send a warm welcome, notify a customer of holiday discounts, and remind them they forgot a few items in their shopping cart.īut these tools let you do so much more than just send welcome emails. In a nutshell, it's a tool for reaching people where they go every day: their inbox. Whether you want to test the free trials these tools offer or are ready to subscribe to a paid monthly plan, this article can help you arrive at the best decision about which tool of the bunch is the best email marketing software tool for your needs.Įmail marketing software comparison chart (Top 9 highest rated)Įmail marketing software is a service-based technology that can help you grow your email subscribers, maintain communication with those subscribers, and increase sales. The best email marketing tools have powerful marketing features and capabilities that can enhance email communication and help businesses of all sizes and across all industries identify high-quality leads, maintain a relationship with those leads, and close more sales. Nearly 306.4 billion emails were sent and received each day in 2021.Įmail has an astounding 3,800% ROI, generating $38 for every $1 spent.ĥ9% of people say marketing emails influence their purchase decisions. Today, email marketing is still a powerful tool that every marketer keeps in their arsenal. At first, you're complete strangers, but with continuous interaction, a prospect's status transitions from stranger to customer, and eventually, a regular buyer. Over time, as you maintain close contact, the two of you will form a long-lasting relationship.Ī similar thing happens when you're using some of the best email marketing software to make a connection with a potential customer. The next time you meet, you'll order an avocado salad for them, saying, I remember it's your favorite, and smile politely. You observe their behavior, note every word, and remember every gesture.

You introduce each other and say, I'm so happy to make your acquaintance.

Imagine you're meeting with a person with whom you crave to make a connection for the first time.

Best crm email marketing software